Spotify & Ghost In The Shell

Art Direction, Creative

Behind The Story

Spotify Turkey asked us to create a rich banner project for Ghost In The Shell which acts like exactly the movie to create awareness and drive traffic to its trailers. It should have been unpredictable and surprising. We started with the communication "Everything they told you is a lie." We decided to break the Spotify browse screen with tons of glitch effects when users click to button "Learn More" on the banner. The campaign resulted in more than 1M views. The CTR performance was higher than online display ads. I managed all the creative process starting with the storyboard and finish with the animations and transitions. Designed in Adobe Photoshop, animated in Adobe After Effects. Special thanks to Scarlett Johansson.

  • Agency: Wizard Digital
  • Copywriter: Barış Tan
  • Motion Designer: Abdullah Khudabardi
  • Front-End Developer: Akın Çetinkol

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